Don’t say “Kleenex”: The Consequences of Genericized Trademarks

In this article, Emilio Tovilla writes about how trademarks have a unique association to its respective brand. However, when a mark becomes the generic term for an entire category of goods, owners face the possibility of losing legal protection of their marks. This article will discuss how using trademarks in everyday language can cause genericization and what negative consequences result from genericized marks.

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