In this article, Emilio Tovilla writes about how trademarks have a unique association to its respective brand. However, when a mark becomes the generic term for an entire category of goods, owners face the possibility of losing legal protection of their marks. This article will discuss how using trademarks in everyday language can cause genericization and what negative consequences result from genericized marks.
In this article, Emilio Tovilla discusses the Supreme Court's decision in Jack Daniel's v. VIP Products, LLC and its impact on trademark protection. He concludes by making suggestions on how the Rogers test could be applied.
In this article, TJ Cleary discusses how video game developers have used their intellectual property rights to affect and regulate esports, specifically third-party tournaments not sponsored by them.
In this article, Emilio Tovilla discusses trademarks in the context of sports and how the likelihood of confusion analysis and standard of good faith should be applied to the Washington Commanders football team. He argues that the current standards of trademark applications seem inconsistent.
Morgan Hartgrove, Contributing Member 2020-2021
Kristen Rollerson, Contributing Member 2018-2019
The University of Cincinnati Intellectual Property and Computer Law Journal 